Table 1 Data elements collected from the n = 125 Orbeez Challenge-related TikTok videos
From: A content analysis of the Orbeez® Gel Blaster injury challenge on TikTok
Variable Category | Defintion | Variables |
|---|---|---|
Creator | The individual who posted the video content | Creator type; Verified creator |
Interactions | An indication of engagement with the video | Number of views, likes, shares, comments |
People | Descriptions of individuals who were in the video, including those who could be seen and those who could not be seen (i.e., holding the camera) | Holding a Gel Blaster; How people were using the Gel Blaster; Face of person using the Gel Blaster is shown; Perceived sex of the person holding the Gel Blaster |
Gel Blasters | How the Gel Blaster was portrayed in the video | Gel Blaster shown/mentioned; Gel Blaster components for sale; Mention of how to learn more about what is taking place in the video |
Characteristics | Descriptors of the video | Video duration; Presence of music, additional text, and/or voiceover; Presence of video caption; Video type |
ELM- Central Route | Factors related to the central route of the ELM | Main theme of the video; Presence of distractions to the main theme; Video tone; Presence of a call to action; Type of injury prevention precaution; Who was utilizing the injury prevention gear |
ELM- Peripheral Route | Factors related to the peripheral route of the ELM | Attractiveness of the content creator; Creator within targeted TikTok viewing demographic (18–34 years of age); Presence of fun; Presence of a specific brand of Gel Blaster; Presence of professional production elements; Influencer level |