Table 3 Number and percent of TikTok video creators based on their influencer level
From: A content analysis of the Orbeez® Gel Blaster injury challenge on TikTok
Influencer Level | Number of Followers | n | % |
|---|---|---|---|
Mega influencer | \(\:\ge\:\)1,000,000 | 2 | 1.9 |
Macro influencer | 500,000 - <1,000,000 | 10 | 9.3 |
Mid-tier influencer | 50,000 - <500,000 | 20 | 18.5 |
Micro-influencer | 10,000 - <50,000 | 30 | 27.8 |
Nano-influencer | 1,000 - <10,000 | 34 | 31.5 |
Not an influencer | < 1000 | 12 | 11.1 |